Lauren Lewis | October 2020
THE KEY TO SUCCESS
IS PLAYING THE HAND YOU WERE DEALT LIKE IT WAS THE ONE YOU WANTED.
Everyone wants success, but the path to it is not always clear. Some things will happen for a reason, unexplainably, and ultimately only you can decide how you embrace it. The year is 2020, we have a nationally recognized brand, a 10,000 SQF facility, top of the line equipment, hardworking employees, and a badass store front set to open. We’re painting a picture of the good, the pretty, the American Dream, right?
The path wasn’t always this clear, it wasn’t always paved, and it wasn’t always the one best traveled. But seemingly, none of that mattered because we played our cards like they were the ones we always wanted.
IT WAS SUMMER 2016,
Chris, South Florida LEO and owner of 13FA was working bravo shift during what any Floridian would call the hottest Season ever. Really though, when isn’t it hot as hell In Florida? As he worked a 10-50 (police code for a traffic stop (for you non-broward county people) the heat pounded through his uniform, carrier and undershirt with nothing to catch it and nothing to stop it. After clearing the call, he decided to search around for a new undershirt to get him through the Summer heat.
Yes, there’s no denying it, you can in fact buy a POLICE shirt somewhere online. BUT, can you buy a Police shirt like the one 13 Fifty Apparel has created? No. Fuck no. And so, it began
CHRIS LEADS A VERY ENTREPRENEURIAL MINDSET.
No is never an acceptable answer. Issues will arise, but solutions are always presented. It is this determination that has brought 13 Fifty Apparel from a garage to our current headquarters.
THIS IS ONLY THE BEGINNING FOR THIS BRAND WITH NO LIMITS TO ITS SUCCESS.
The next 3+ years were about to be paved unlike anyone could imagine and we’re here to take you through the evolution of this brand with us. The brand that you all have single handedly made possible.
You serve your community with pride, so let us serve you with the gear you need to get the job done, comfortably.